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EIBTM has changed its name last year... but beyond pure branding, its organisers are aware that only those who best adapt survive and thrive, especially in the trade show business. Here is a walk through the main changes of the show for its first edition as IBTM World (Barcelona, 17-19 November).
New name. The new name was launched at EIBTM 2014 as part of the overall ibtm events rebrand. The idea: that each event in the portfolio should have a clear position in the industry – locally, regionally and internationally. The Barcelona show is thus positioned as the most global one, the
