Word-of-mouth is the most credible and effective advertising
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The Nielsen Global Survey reveals that consumers believe more in advertising in conventional media than those in Internet or mobile phones. Word-of-mouth, be it by relatives, friends or acquaintances, has the highest level of trust for many consumers, up to 78% indicated it as the most reliable advertising. 63% of those surveyed trusts in the […]
The Nielsen Global Survey reveals that consumers believe more in advertising in conventional media than those in Internet or mobile phones. Word-of-mouth, be it by relatives, friends or acquaintances, has the highest level of trust for many consumers, up to 78% indicated it as the most reliable advertising.
63% of those surveyed trusts in the newspaper advertising and 56% in the television spots and the magazine advertising. However, only 26% relies on banner content, and 34% in sponsored links. The highest level of distrust is in the announcements received on the mobile phone with 18 % of those surveyed believed in them.
