Skip to content

105 noticias encontradas en la hemeroteca

IBTM Wired launches global Knowledge Programme
ALL

IBTM Wired launches global Knowledge Programme

First details of the Knowledge Programme for IBTM Wired have been released, with over 30 topical education sessions and four high-profile keynote speakers confirmed for the event's duration from 28 June to 1 July 2021. IBTM Wired has partnered with leading international industry associations and thought leaders to create a t ...

Scotland, best destination MICE campaign
Destinations · Escocia

Scotland, best destination MICE campaign

By Asun Paniagua The destinations are committed to renew their communication, to innovate in formats and to propose strategies beyond isolated actions. Destination marketing is imposed to achieve a differentiated positioning and a coherent brand image. With the main goal of showing the world why Scotland is the perfect plac ...

Is it cafe? Is it a cultural space? It is an event? No: it’s imaginCafé
ALL · Barcelona

Is it cafe? Is it a cultural space? It is an event? No: it’s imaginCafé

Promote and position your brand by creating an experiential space, an event container and content generator... This idea is that of CaixaBank when they created ImaginCafé, a hybrid project for its mobile-only bank for youngsters imaginBank. More than a 'cafe', it is a large 1,200m2 multi-activity space in the heart of Barcel ...