The EuBea Grand Prix 2016 was won by S7 Lifechanger Park, an event by Magic Garden & Cheil France for Samsung France. Décrocher la lune VI by Luc Petit Creation for ASBL Décrocher la lune got the second place. The bronze went to Russian Event Cube agency for International gaming championship Epicenter: Moscow presentation, realized for Epic Esports Events.
The European Best Event Awards Ceremony completed the EuBea Festival after two days spent at the Erarta Museum of Contemporary Art. During the open-to-the-public sessions on October 13th participants presented live their shortlisted projects in front of the Jury. 114 finalists were judged according to four criteria: creativity, execution, channel strategy, effectiveness.
The conference programme, based this year on the Inspire, Empower, Succeed motto, was held on the second day of the EuBea Festival 2016 at the Erarta Museum of Contemporary Art. The main topics highlighted the future of branding experience and aimed at reinventing the ‘event’ as a concept, from marketing to an integrated campaign. Delegates got an insight on how they can surprise their audiences in the future, how the current social trends are translated into live communications and what the agencies need to know to stay on top. The practical part included three conceptual modules: strategic success, operational success and empowerment. This way each delegate, depending on his/her level and professional qualifications, was able to choose the most relevant topics of workshops and presentations.
To discover all winners of the European Best Event Awards 2016, please visit the Festival official website: www.eubeafestival.com/eubea-2016-winners.