"I have always believed that there is a niche for this kind of service in a sector in which, in 20 years participating in competitions, I was surprised by the methods of selecting suppliers and agencies and project analysis quantitatively and qualitative. The result of working abroad, we have seen that there are companies that are not agencies or producers but mainly analysis and organization of the selection process and monitoring of event management processes. Professionals working for purchasing departments. I think today the market has matured and there is a niche for this type of service" says Fermin.The customer? The purchase department of large companies. A department that has often been underestimated.
Its services? There are several:
- They´re in the project from the start, helping the realization of the briefing or even completing it following a methodology of standardization.
- Propose the client to participate in the selection of three agencies. If this profile must take others homologated propose other. They not have to be larger or smaller, but adequate. Three agencies? "I am convinced that no more are needed. There is nothing you can not find six three". adds Fermin Perez.
- Dan briefing agencies by the event manager of the company, answer questions agencies, and when projects have analyzed the proposals to quantitative and qualitative level, using software that attempts to match the fields with which will judge the proposals. "This is comparing apples with pears".
- Then oversee the agency during the event.
And the compensation? The standard is a fee of 3% of the project, which comes from the remuneration of the agency, but providing help in reducing costs to finance this cost. In the second phase (project management after selection agency) would be fees according to time spent.