The organizer Maarten Vanneste describes the conference as "an incubator where new ideas are born, tested and launched. Last year more than 200 professionals joined us to push the boundaries of our industry." FRESH15 will showcase many art forms and how to use them in meetings. Making music, creating sculptures, painting and acting ar just a few of the things fresh will have on offer.
FRESH15 will include amongst others, the following speakers: Carolyn Clarck, from PCMA and the Virtual Event Institute will share her thoughts on how you can create an effective hybrid meeting; Change specialist Michael Jackson will show how to motivate people to embrace innovation. The art director of the Technarte conference, Jon Astorquiza, will share the case of an event on art and technology and how art inspires innovation and how technology creates art.
The conference claims to embrace the latest technology, bridging the gap between the online and onsite participant, so it can be followed at a number of HUBS where small groups follow FRESH15 together. FRESH15 will be hosted June 21-23 in Barcelona in the NH Hesperia Tower Hotel. (the NH hotel group supports the FRESH conference).