The sessions (presented in partnership with MPI will include presentations and discussions surrounding three key themes: business travel and MICE; meetings design through Meetovation and how planners can help new MICE entrepreneurs
Business Travel & MICE: Love and Hate, the path to the SMM
This session will look at the synergies between business travel and the MICE sector, in line with Strategic Meetings Management (SMM). It will focus on three elements: cost reduction, risk management and service quality and how the stakeholders (hotel/venue, TMC, agent planner and corporate planners) understand these potential synergies.
Meetings Design by Meetovation
In 2002 a group from the Danish MICE industry joined forces to create Meetovation to ensure that the meetings were not boring and that organisers obtain better results and ROI. In this session, three industry leaders will address the characteristics of the concept, how it works and look at the success and results of Meetovation
How planners can help MICE entrepreneurs
This session will look into the relationship between planners and agencies and suppliers in the MICE sector. The discussion will focus on how large planners in our sector, those who define events, with large budgets can help the new and start up entrepreneurs.