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MPI completes its range of tools on SMM

MPI completes its range of tools on SMM

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As readers of eventoplus.com, you probably know our love of SMM, a method to define an event strategy: communication codes to apply in all events, ways to experience the brand, measurement methods, briefing methods, definition of who has to be involved and in what stage. In a nutshell: stop reinventing the wheel. MPI, who shares our love for this science, has just published a Strategic Meetings Management (SMM) guidebook that includes tools to help event professionals measure the value of their meetings.  

The “Measuring Meeting Value Guidebook” helps professionals measure certain indicators that can then be translated into ROI elements, following three objectives: learning, networking and loyalty. The association has also published an infographic along with a checklist detailing how to measure the value of meetings, before and after it takes place. All this material has been developed with the event and travel software company Lanyon.

 The issue is important for MPI internationally in its endeavor to professionalise event planning. “Following the commitment of MPI Spain to improve training and professionalism in our industry, we will devote specific actions to promote methods to measure the value and return on meetings in our educational calendar for members in 2017,” says Angeles Moreno, president of MPI Spain. Stay tuned…

 

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