The new advisory boards have been established in two key regions – Europe, Middle East, Africa and Asia Pacific. They will help the PCMA develop its presence in these markets as it seeks to establish itself outside of its North American core business. Headquartered in Chicago, the PCMA has partners around the globe and activities across 37 countries. The new Regional Advisory boards will collate that activity into regional groups and act as a sounding board for the Business Events industry, in these markets.
To lead the EMEA Regional Advisory Board Luca Favetta has been appointed. Based in Switzerland, Luca joins PCMA after a substantial career in corporate events, having led global teams for HP and SAP.