This announcement was made at the end of the European Meeting & Event Conference, the MPI European conference, which took place in Granada this year. Next year’s edition will therefore be merged with the SITE conference. The idea is to bring together the power of two global brands to share industry trends, offer relevant education and provide a collaborative environment for networking and business exchanges. The educational content will therefore be expanded, and combine incentive travel and meetings focused education tracks, enabling delegates to customize their experience.
SITE CEO Kevin Hinton, said: “SITE and MPI share many members, and by combining our otherwise competing events, we are making it easier for members to attend one event versus having to choose between two.” Paul Van Deventer, president and CEO of MPI added that “this collaboration is just one example of our strategic priority to expand MPI educational offerings within Europe, and we believe our members in the region will welcome the opportunity to learn and network alongside SITE members”.