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The agency explains the vision: “New technologies are bringing a huge amount of data about customer behavior. These data are the raw material of the future. They serve to predict behaviors, credit risk or fraud and of course to sell more. In a communication campaign and, even more so, in an event, the capture, processing, analysis and visualization of data is increasingly a fundamental tool to take quick decisions and ensure the success of the action. It allows us to understand when, how and to what extent the action managed to connect with the target. It allows the creation of a predictive model of the responses of the target against certain objectives of communication and / or participation. “
And this has special relevance in events: “In an event, big data can help you make decisions in real time to optimize logistics flows of people, activities, times and times, and ensure the achievement of the goals”. More than to internally develop specific knowledge about big data, the agency has decided to “rely on experts” and took a stake in the company Quantum, which specializes in big data in multiple sectors, to jointly implement this new gold of the sector. To be continued, for sure…
