25th March, 10.00, session in English
2 decades of learnings about ROI: how it can help us be more relevant
The man who undoubtedly did more for the education and practice of the ROI methodology in the meetings industry, Elling Hamso, calls it a day after decades evangelising about how to make your events and meetings more effective and prove it. And we thought the best farewell would be to organise an online presentation with the maestro and a few other ROI fanatics, to remind the simple principles of the methodology, share cool case studies, have a hard look at the challenges to properly measure, and the huge benefits that this mindset can bring to your planning process. Not a lecture, a wonderful, lively conversation about what is still one of the most important ingredients for our success.
Prepare your questions, testimonies; get ready to get a few new concrete ideas about the science of measurement!!!