If you don’t measure, you don’t know. And if you don’t define objectives, you probably don’t improve much. So the conclusions of a new report from GBTA ...
553 articles found in the newspaper library
You know step 1 in your job as an event professional is to understand your public ...
If you want to understand a sector, better than a big market study (and easier), ...
For quite a few years now, there has been no doubt of the power and importance of ...
Advertising
If you are tired of the conversation around sustainability, get ready for more, much more: the need to ensure the responsibility of our industry is both a moral and a business imperative for all players in the meetings and events arena. In this context comes the Incentive Research Foundation’s new study Social Responsibility ...
A surprising ICCA Best Marketing Award this year, with a winner who could look li ...
We have seen in another article how the value of our industry is shifting from to ...
It is a slow, progressive change, but a very powerful one: increasingly meetings ...
Advertising
Bleisure, i.e., business + leisure, or in other words, taking advantage of business trips to extend the days of stay to enjoy leisure and tourism activities at destinations, is a growing trend, according to the report 'European Convention Bureaus' Strategies to Promote Bleisure'. This study based on a survey conducted by Rob ...
From the hand of Letsgo Company, the exhibition 'Tim Burton's Labyrinth' arrives in Madrid, an immersive experi ...
When it comes to our environmental track record, we are a highly imperfect industry, as you have probably refle ...
Advertising
In its current research phase, "Redefining Event Attendance", the Future Meeting Space (FMS) innovation network is exploring why people choose to atten ...
It's one of the first times, but I'm afraid it wont be the last. One executive to ...
Anyone who doubted the seriousness and urgency of climate change will have had mo ...
We all know the madness that we have experienced in recent months in Spain’s even ...
Visual Europe Group, one of Central Europe's largest event technology providers, opens local offices in 4 European countries this year. The Spanish Country Manager position is still open. The company wants to become a key player in the MICE sector in Spain. As one of the pioneers in the industry, Visual Europe Group is not o ...
You know that we like few things more than analysing the impact and the strength ...
Florian Rotberg from Invidis Consulting is a great expert on trends and innovatio ...
This British psychologist, author of two books (‘Business Unusual’, ‘Webs of Infl ...