We have long known that long-winded presentations and lectures at events only make attendees switch off and pick up their mobile phones. However, progr ...
Articles
They have often been presented as cats and dogs: creatives and producers are seen ...
We wonder whether the frenetic pace of the events sector in Spain is the same in ...
It is probably one of your key challenges today: finding, retaining, motivating a ...
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It's funny: when organizing an event, two elements that are always taken into consideration are creativity - essential to offer a new and memorable experience - and production, without which the creative idea could not be realized. If they are two essential points of any event, why aren't they often linked to each other? To ...
It is a complex notion, but incredibly promising. Legacy (simplistically, we can ...
Just a few months ago we discovered ChatGPT and today it is part of our daily lif ...
Incentive trips motivate, generate bonds between attendees and reinforce the feel ...
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A wellness activity by the poolside of the Gran Hotel Central; a networking coffee to reconnect with 40 incentive travel professionals and venues; an exchange of ideas on how our industry can be more sustainable: that was the recent SITE event in Barcelona, which offered a great opportunity to connect with this community, re ...
It has been almost 10 years that Eric De Groot and Mike Van Der Vijver published the first complete book on mee ...
Probably never before has a conference of MPI been so eagerly awaited. The yearly conference of MPI Europe, the ...
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Interview Alexander Alles from NetZero
You probably have seen it, perhaps tried it: ChatGPT could be the greatest techno ...
If you don’t measure, you don’t know. And if you don’t define objectives, you pro ...
You know step 1 in your job as an event professional is to understand your public ...
If you want to understand a sector, better than a big market study (and easier), you can go to its annual event (trade show, congress, conference...) and talk to a lot of people, even watch their faces. You will understand the concerns, trends, and simply the health of the sector in question. This is precisely what we did at ...
For quite a few years now, there has been no doubt of the power and importance of ...
If you are tired of the conversation around sustainability, get ready for more, m ...
A surprising ICCA Best Marketing Award this year, with a winner who could look li ...
