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How to measure the results of a trade fair?
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How to measure the results of a trade fair?

One of the most controversial aspect of participating in a trade fair is the measurement of the results obtained by the exhibitor. Many marketing and communication executives ask themselves what is the return of the trade fair investment. This is a critical question and bring valuable information that allow us to: – Ev ...

Protocol in business
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Protocol in business

Events with personalities require perfect protocol. Here is a brief explanation o ...

Managing a stand in a trade fair
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Managing a stand in a trade fair

One of the main factors that determine the success or failure of your participation is the management of your stand and the staff that attends it. Whether it is a standard modular stand of 9sqm or a large stand, it is imprescindible that in addition to the design, the distribution and the architecture of the […]

Tips to design a stand
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Tips to design a stand

The stand is one of the most important factor for your trade fair participation. The success or failure is affected by its design and production. The stand presents the corporate image during the trade show, the place where all contacts are developed with your clients, competitors, partners and employees. Thus, you have to c ...

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