A trade show takes months to prepare, few days to develop itself and a few years to exploit the benefits. This is the reality of a trade show.
Articles
Multinational meetings mix languages and cultures, which can create difficulties. ...
One of the most controversial aspect of participating in a trade fair is the meas ...
Events with personalities require perfect protocol. Here is a brief explanation o ...
Protocol is converting into a key communication tool for the company. Here are a few concrete tips to manage protocol successfully in your events. We define protocol as the set of techniques, norms and traditions that enable us to organise efficiently and rigorously our events and ceremonies. The application of these techniq ...
Professional trade shows are valuable marketing instrument that require a profess ...
One of the main factors that determine the success or failure of your participati ...
A concise and precise event brief helps your agency understand what you want to a ...
Early and thorough planning is vital for the success of your meeting. Here is a concrete reminder of the thousand things you will have to think about! This timeline guide is for planning a meeting of about 100 people. Six months’ lead time is scheduled but adjust the task accordingly to the lead time you […]
Have you decided to participate in an international trade fair? Here are some steps where you can exhibit witho ...
Training is vital to ensure a skilled staffÂ… but employees don’t always take it seriously. Here are a fe ...
To ensure and strengthen the professionality, image, awareness and seriousness of the exhibiting company to visitors, personnel behaviour is crucial. I ...
To organise a congress, a trade fair or any type of event is never easy. It requi ...
The stand is one of the most important factor for your trade fair participation. ...
During the year, many of us will be going in and out of meetings. When organising ...
When a person joins the company it means change for both current and new employees. There is the need to reassure the current and support the new one. First impressions are lasting ones. Here are some ideas to ensure a smooth integration. Make sure that there is a person responsible in introducing the new employee(s) […]
The crucial moment: To be present in a trade fair for many companies is one of th ...
Organising another meeting? How can you make sure that it will be effective and m ...
Trade fair marketing is based on the analysis, planning, organisation, developmen ...



















