The Olympic Games are a golden opportunity to introduce technological innovations in events due to their global nature and high budget, so their editio ...
Articles
The great sporting event is over. Now… what lessons can we, the event professiona ...
You work in events, you know that simply passing on facts and theories is not eno ...
In the focus of our latest events magazine, we devoted fifteen pages to a topic w ...
Advertising
Event moderation is an underestimated art in our industry. It's often done without a budget, searching for someone 'sharp' in the marketing department, and with minimal preparation... when the moderator could be one of the most important pieces for achieving a good pace, interactivity, time control, and energy in the room. A ...
Legacy is the obsession of our industry today, something logical since it makes o ...
Event and experiential marketing agency Jack Morton does not merely conceive and ...
The drinks giant Diageo is very much part of our lives and follows trends and cha ...
Advertising
The moderator: that figure so undervalued in our sector and that we assign to anyone with a little bit of charisma. If you are one of those who hardly give importance to who assumes this role during your event, I must tell you that you should pay attention to it. Why? The moderator plays a very important role in keeping the ...
We live in an era of purpose where companies and brands are no longer differentiated by products or services bu ...
We have long known that long-winded presentations and lectures at events only make attendees switch off and pic ...
Advertising
They have often been presented as cats and dogs: creatives and producers are seen as enemies, as people who have to live and work together but with fre ...
We wonder whether the frenetic pace of the events sector in Spain is the same in ...
It is probably one of your key challenges today: finding, retaining, motivating a ...
It's funny: when organizing an event, two elements that are always taken into con ...
It is a complex notion, but incredibly promising. Legacy (simplistically, we can sum it up as the positive impact an event or meeting has on the destination in the long term... but as you will see below, it is difficult to define) changes what an event is for a destination. In short, it is about moving from a direct economic ...
Just a few months ago we discovered ChatGPT and today it is part of our daily lif ...
Incentive trips motivate, generate bonds between attendees and reinforce the feel ...
A wellness activity by the poolside of the Gran Hotel Central; a networking coffe ...
