We live in an era of purpose where companies and brands are no longer differentiated by products or services but by purposes that are becoming closer t ...
Articles
We have long known that long-winded presentations and lectures at events only mak ...
They have often been presented as cats and dogs: creatives and producers are seen ...
We wonder whether the frenetic pace of the events sector in Spain is the same in ...
Advertising
It is probably one of your key challenges today: finding, retaining, motivating and developing talent. The change in the way people relate to their job could be one of the clearest changes that the pandemic brought along. How has talent management changed? ¿Cuáles son las claves para sacar el máximo partido a tus equipos? We ...
It's funny: when organizing an event, two elements that are always taken into con ...
It is a complex notion, but incredibly promising. Legacy (simplistically, we can ...
Just a few months ago we discovered ChatGPT and today it is part of our daily lif ...
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Incentive trips motivate, generate bonds between attendees and reinforce the feeling of belonging to the company. However, to be part of them is like a marathon: employees must feel "ready" to achieve the company's goals, companies must help them feel "ready" - identifying what motivates them most as they make progress - and ...
A wellness activity by the poolside of the Gran Hotel Central; a networking coffee to reconnect with 40 incenti ...
It has been almost 10 years that Eric De Groot and Mike Van Der Vijver published the first complete book on mee ...
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Probably never before has a conference of MPI been so eagerly awaited. The yearly conference of MPI Europe, the European Meetings and Events Conference ...
Interview Alexander Alles from NetZero
You probably have seen it, perhaps tried it: ChatGPT could be the greatest techno ...
If you don’t measure, you don’t know. And if you don’t define objectives, you pro ...
You know step 1 in your job as an event professional is to understand your public, their motivations, their limitations… and how they make decisions about attending your event. And in today’s context, understanding their obsession to optimise time and dedicate it to activities they find really worthwhile is essential. If you ...
If you want to understand a sector, better than a big market study (and easier), ...
For quite a few years now, there has been no doubt of the power and importance of ...
If you are tired of the conversation around sustainability, get ready for more, m ...
