By Paula Rey Anyone who is involved in the international market can notice that the Spanish market belongs to the "first-level" when you speak of qual ...
Articles
By Asun Paniagua Recently we told you about the case of ESTRO, the great medical ...
We introduced the interesting PCMA & Steelcase’s study about the attendee’s b ...
By Tivi Gimenez There are several ways to reflect the philosophy, energy and ima ...
Advertising
What if you thoroughly analyze what the attendees do at your events, the specific experience that each one has, their frustrations? This is something we don´t use to do enough. PCMA has taken its last Convening Leaders conference and, with the experts of Steelcase, observed its assistants, made conducted surveys and intervie ...
It may not be as well-known a brand as its cousin (and good friend), the Mobile W ...
Monterey Car Week & Concours D’Elegance, held in Monterey, California, is whe ...
Our senses detect a higher quantity of information that our brain is able to proc ...
Advertising
The winner of the IBTM awards for the best new technology in 2017 was a company that could bring our sector into the world of artificial intelligence. The american Sciensio had developed a bot technology called EventBots specialised in events. We are in 2019 and the good event professional that you are has to know everything ...
Biometrics, blockchain, bots, augmented reality ... the horizon of technologies within reach of our events is w ...
When a topic generates too much buzz, it often has the risk of being more ‘hype’ than reality, or being subject ...
Advertising
Can an event briefing and its execution plan be fixed, in an age where the business environment, the marketing trends, the companies’ needs change all ...
Festivals are probably the coolest events, those which spark more passion and off ...
If someone ever doubted the importance of the space of an event, consider the Cir ...
We all want to be more sustainable but as we often see in our editorial and resea ...
By Eric Mottard What happens to us, when it is difficult for us to define our very essence, what is really and is not an event? This identity question pursues us, makes it difficult to size our market or define what has to be considered a awarded event. This question comes out every year at the Eventoplus awards, and we hav ...
Stuck between a narrative which sentences DMCs to a certain death… and the realis ...
Eric Mottard We have been writing about the need for convention bureaus to rethi ...
The most thorough – and much-awaited – annual barometer of our industry was back: ...
