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Case Studies

New tradeshow for 2011: IMEX America
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New tradeshow for 2011: IMEX America

A couple of weeks after the Reed Travel Exhibitions presented the new date for AIBTM (June 2011), IMEX Group announced the birth of America´s worldwide exhibition for incentive travel, meetings and events. The new tradeshow will be take place from 11

Deenero hands out 20,000 folders in 20 hours
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Deenero hands out 20,000 folders in 20 hours

Why not turn a street marketing action into a brand challenge? Deenero, an online shopping community, combined a good plan and a few doses of adrenaline when they decided to distribute 20,000 folders in 20 hours to Barcelona students. Mission accomplished.

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