Hostelería de España publicaba los datos de su encuesta a las empresas del sector con el objetivo de hacer balance de esta temporada estival. La principal conclusión del estudio es la estabilidad en el número de visitas (igual o superior a 2024) que, sin embargo, realizaron un gasto inferior al del verano pasado. Es, posiblemente, una evidencia más de la previsible ralentización tras la locura de gasto de 2024.
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A well-conceived and implemented experience enables a lasting transmission of messages, transforms audience behavior or beliefs, and generates content that will spread far beyond the event itself. In this channel, we analyze the best practices of experiential marketing, its trends, its contribution to the brand strategy… Welcome to Experiential by Grupo eventoplus
| 6 mins
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