Hablamos con Patricia Rodrigues (Momentum), Carla Trujillo (Ernest) y Ander Bilbao (beon.) para analizar el presente del marketing experiencial. El sector ya no busca solo impacto puntual, sino construir marca a largo plazo combinando creatividad, estrategia, IA y datos, con experiencias más personales y alineadas con la identidad de las marcas.
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A well-conceived and implemented experience enables a lasting transmission of messages, transforms audience behavior or beliefs, and generates content that will spread far beyond the event itself. In this channel, we analyze the best practices of experiential marketing, its trends, its contribution to the brand strategy… Welcome to Experiential by Grupo eventoplus
| 54 mins
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