Desde las pasarelas más icónicas hasta los pop-ups más virales, los eventos de moda y belleza han pasado de presentar producto a crear experiencias 360º donde cada detalle cuenta. Analizamos por qué se han convertido en herramienta clave para las marcas con Verena Bustillo (Condé Nast), Cata Claua (Mondo Lirondo) y Valentina Suárez-Zuloaga (Mercedes-Benz Fashion Week Madrid).
Advertising
Podcasts
A well-conceived and implemented experience enables a lasting transmission of messages, transforms audience behavior or beliefs, and generates content that will spread far beyond the event itself. In this channel, we analyze the best practices of experiential marketing, its trends, its contribution to the brand strategy… Welcome to Experiential by Grupo eventoplus
| 38 mins
Save your favorites!
Adding items to your favorites helps you quickly locate what you are most interested in to organize your event.
You must be registered to save your favorites.
Don't wait any longer! Create an account and enjoy this and many other advantages. More than 100 users have already done it.
Advertising
